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IT PHARMA ARRIVES IN BRAZIL

IT PHARMA ARRIVES IN BRAZIL

IT Pharma, the Pamplona-based Spanish professional cosmetics brand, continues its internationalisation project with the launch of IT Pharma Brasil, opening the door to one of the most important cosmetics markets in Latin America. Grupo Perlatenda, a Brazilian holding company with great experience in the sector, will handle the distribution and marketing of the company’s main product lines.

Grupo Perlatenda, a Brazilian holding company, will handle the distribution of the firm’s cosmetic products in the country.

Grupo Perlatenda, a Brazilian holding company, will handle the distribution of the firm’s cosmetic products in the country.

IT Pharma, the Pamplona-based Spanish professional cosmetics brand, continues its internationalisation project with the launch of IT Pharma Brasil, opening the door to one of the most important cosmetics markets in Latin America. Grupo Perlatenda, a Brazilian holding company with great experience in the sector, will handle the distribution and marketing of the company’s main product lines.


For Grupo Perlatenda this means that ‘the group, which is internationally known as a market leader in Latin America thanks to its sales network with more than twenty-seven thousand authorised representatives, will finally be able to offer Brazil’s finest professionals the best professional dermatological cosmetics product line around. IT Pharma is coming to Brazil as a European market leader and will consolidate its leading position this year in Latin America without a shadow of a doubt,’ states Nazir Angelo Disanto, the CEO of the Brazilian holding company.

Sergio García, Export Manager at IT Pharma, points out that ‘entering the Brazilian market is a major step for us because the opportunity for the growth and development of our brand in this cosmetics sector is huge. We are very pleased that IT Pharma Brasil is finally a reality.’

Alvaro López, Business Development Manager at IT Pharma, highlights ‘the importance of guaranteeing and certifying the absolute safety of our vials and ampoules. This is a non-negotiable feature of our company and something which Perlatenda shared from the outset, making for a highly satisfactory professional relationship between us.’ López adds that this first step is the ‘first stone laid in what will be a lasting and fruitful relationship, our chief objective being to offer the Brazilian public a safe product of the highest quality.’

IT Pharma Brasil is set to officially present itself tomorrow at Estetika, the biggest professional cosmetics congress in the country, held from the 29th of August to the 1st of September in Sao Paulo.

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IT Pharma opens its first beauty centre in Portugal

IT Pharma opens its first beauty centre in Portugal

Daniela Stoica, the distributor for IT Pharma Portugal, is to manage the first centre in Lisbon for treatments and training services

The range of services offered by the centre will include treatments directed at the end customer, as well as training workshops and courses for professionals in the sector, conferences with experts in different fields and demonstrations and the sale of products from the company’s different lines.

According to its manager, the goal is to “offer a range of treatments that are particularly focussed on advanced aesthetics, with top quality products and proven safety.” The treatment range available at the beauty centre will include facials and body care, all using product lines, services and technology that are exclusive to IT Pharma.

In the words of Daniela, “the goal of this first beauty centre is to offer customers excellent service, ongoing training for professionals in the sector and to make it possible to expand the company’s product lines throughout the country. We’re really excited about this new step forward”.

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