Grupo Perlatenda, a Brazilian holding company, will handle the distribution of the firm’s cosmetic products in the country.

IT Pharma, the Pamplona-based Spanish professional cosmetics brand, continues its internationalisation project with the launch of IT Pharma Brasil, opening the door to one of the most important cosmetics markets in Latin America. Grupo Perlatenda, a Brazilian holding company with great experience in the sector, will handle the distribution and marketing of the company’s main product lines.

For Grupo Perlatenda this means that ‘the group, which is internationally known as a market leader in Latin America thanks to its sales network with more than twenty-seven thousand authorised representatives, will finally be able to offer Brazil’s finest professionals the best professional dermatological cosmetics product line around. IT Pharma is coming to Brazil as a European market leader and will consolidate its leading position this year in Latin America without a shadow of a doubt,’ states Nazir Angelo Disanto, the CEO of the Brazilian holding company.

Sergio García, Export Manager at IT Pharma, points out that ‘entering the Brazilian market is a major step for us because the opportunity for the growth and development of our brand in this cosmetics sector is huge. We are very pleased that IT Pharma Brasil is finally a reality.’

Alvaro López, Business Development Manager at IT Pharma, highlights ‘the importance of guaranteeing and certifying the absolute safety of our vials and ampoules. This is a non-negotiable feature of our company and something which Perlatenda shared from the outset, making for a highly satisfactory professional relationship between us.’ López adds that this first step is the ‘first stone laid in what will be a lasting and fruitful relationship, our chief objective being to offer the Brazilian public a safe product of the highest quality.’

IT Pharma Brasil is set to officially present itself tomorrow at Estetika, the biggest professional cosmetics congress in the country, held from the 29th of August to the 1st of September in Sao Paulo.